Week 7 Reading Reflection

I was very surprised from the start of this reading passage as I was under the assumption that advertising did in fact base its advertisements on demographics such as age, sex, education and income. I could see where the non demographics such as preferences and tastes could be successful, and can recognize these strategies by looking at any modern advertisement, however, I thought that it was a cause-effect type theory. I believed that demographics, such as education, influenced non demographics, such as tastes, and thus was why demographics were still important in the modern age.
I was little confused about the article's goal. Most of the article seemed to be trying to convince the reader why old-school habits of advertisement worked best, appealing to buyers of a certain demographic and improving the product based on those findings, while educating the correct customers on what the product itself has to offer. However, reading further into the article it began to seem as though the authors also saw the worthwhileness of using other non demographic factors to appeal to potential buyers. It all began to get a little jumbled for the overall goal in the middle, and while the article concluded decently, I'm still unsure on the authors' opinion. I'm not sure if they were trying to say one method was right and another wrong, or just educate on how to properly advertise, but it just was a little confusing.
I would ask why appealing to possible customers dreams or pleasures is bad? Not that they necessarily said it was bad, just that there was a better way to advertise. Which leads me to my second question, why could you not combine these two factors into advertisements to reach optimal marketing strategies? The authors at the end state that they hope their article showed why the believe non demographic facts don't work, but I just don't think they reached their full potential.
If I had to pick anything to disagree with the authors about, it would be what I stated above, that I believe these two statistics could work nicely together for good advertisements. I believe by properly appealing and educating to the proper demographic, as they suggest, while also showcasing the "luxury" or "dream-like" a product is can, together, create the best advertising strategies.