Sunday, February 14, 2016

Customer Interviews No. 3

I still think I'm talking to the right customers, since I believe my target audience in my bake shop would be college students because the sop would be in Gainesville, close to the UF campus. I was considering also interviewing more people with those specific dietary restrictions I've discussed my concern with, however, I still think the people that any student feedback is worthy because I could not just thrive off of students with dietary restrictions alone. I need to make sure that all students would be interested in eating at my bakery as it will be open to all students and thrive off of primarily students, so the more the merrier. I need to make sure that the interest in the product exists among a majority of people that would be walking by the shop, which means the majority of all students, not just those with specific restrictions. 
You can find my interviews here.
I learned that conducting interviews is a great way to get immediate feedback about how successful a possible business idea you have would be without breaking the break. I discovered that people can be more standoffish than I had originally thought and that it is your job to get a good, honest interview out of them, not theirs. By doing so, you can get the best and most important feedback for your future business. I also learned that an interview is not a "poll;" it is an "interview" because you are talking to them, not polling them on some multiple-choice questions. This means that as prepared as you want to be before going into an interview, you don't want your planned questions to restrict you as you should be listening to the interviewees answers and responding and asking further questions based off of those, not continuing on with you planned questions just because that is the layout you previously made. 

3 comments:

  1. Maxine,

    I really like how in depth your interview was. You asked what students opinions about other bakeries and used it to pitch your own. If you ever get it started I love bakeries let me know! Overall really well done, and if you wanna read mine the link is posted below.

    http://tgbentrepreneurshipblog.blogspot.com/2016/02/interviewing-customers-no-3.html

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  2. Hi Maxine

    Great work! I really appreciate that you have put a lot of effort into interviewing different potential customers! I think your idea of bakeries would be popular. Perhaps you may want to differentiate your business from your competitors by providing quality product or delivery service, customer services, etc. Nice work!
    Feel free to check my blog:
    http://wtl328.blogspot.com/2016/02/customer-interviews-no-3.html

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  3. I think that you make a very valid point by saying how in the interview you adjust your questions. If you are reading the script that means that you are not listening if the customers want something a little different. It is a great way to get the right feedback for your to make the most effective decisions. I loved your post and videos!

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