I tried to ask a diverse group of people to get their opinion on who would be interested in buying Pretty, Stoned and Wired products and see if these potential customers were interested in the products to see if this population included more than those Elisa originally believed. Watch the full interviews with these three customers below.
Sunday, February 28, 2016
The Twenty Percent
I interviewed an entrepreneur for a business called Pretty, Stoned and Wired. The owner believes her target customers are married women between the ages of 40-60. Their unmet needs are a boost to any social affair. Elisa, the owner, believes that her product brings liveliness to social effects and a smile to her customers' faces. Elisa usually finds her customers via craft-shows or word-of-mouth. Elisa also thinks that her customers' demographics, besides being married women of the ages between 40-60 years old, are of the upper financial class because her product is not a necessity and is on the expensive side. With no budget for advertising, Elisa primarily promotes her business by word-of-mouth or advertisements created by the event organizer. Watch the inehrtview below.
I repeated these questions to three of the types of customers Elisa described above to see if their answers matched. I asked a married mother between the age of 40-60, a husband married to a women between the ages of 40-60 (to get a males perspective and see if they'd be interested in buying, as well), and a grandmother over the age of 60.
I tried to ask a diverse group of people to get their opinion on who would be interested in buying Pretty, Stoned and Wired products and see if these potential customers were interested in the products to see if this population included more than those Elisa originally believed. Watch the full interviews with these three customers below.
As seen above, the entrepreneur clearly doesn't fully understand her potential customers, but does understand their needs. The primary difference is that most of the customers said that more than them just enjoying the product, the like to buy it as gifts. However, all the customers said they enjoy the products because it's nice for anyone that owns a home and hosts parties, which Elisa does already realize to be the unmet needs for her clients. So the only thing she doesn't understand is her full customer demographics. I believe she might not be aware of her full customer demographic because many people who buy from her give her products away as gifts, so she may not see who actually ends up keeping the utensil.
I tried to ask a diverse group of people to get their opinion on who would be interested in buying Pretty, Stoned and Wired products and see if these potential customers were interested in the products to see if this population included more than those Elisa originally believed. Watch the full interviews with these three customers below.
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Very nicely done Maxine! Seems that you really followed through the instructions of the assignment thoroughly. I liked the fact that you not only asked 3 customers, but a range of different ages and sexes too. It can be difficult to get the entrepreneur to speak via videotaping, so good job on that! Here's mine! http://cindyblogs4u.blogspot.com/2016/02/the-twenty-percent.html
ReplyDeleteHi Maxine!
ReplyDeleteNot only were your interviews very strong, but you summarized your findings very well too. I liked that you asked three different types of customers that fell within her description to get a broader sense of potential customers and needs. You approached it with a critical eye and I think she could really benefit from your feedback.
Unfortunately, I did not complete this exercise, but here is a link to my overall page if you’re interested in checking my blog out: http://michellekelleyuf.blogspot.it
Overall, great job with the assignment and thanks for sharing!