Amazon Whisperer

Currently my only revenue drivers are customers that come into my bakery and order a product.
I think the next thing I should offer would be catering service or large order service. So if someone was, say, a vegan, and was getting married a needed a wedding cake, they could order such a large product from my bakery that would be 100% vegan friendly. Or, if the same person was getting ready for their wedding and was having a bachelorette party and wanted an order of different sweets for a dessert table, they could place such a large order and have it delivered to them for their convenience. Going off of this catering service, to make our catering different than your typical delivery, we would set up and bring our own placement, such as decorative three-tiered stand and other cute decorative pieces to make for a nice dessert set-up.
I believe this service of setting up and bringing our own place settings will relieve the stress of customers as planning any event is stressful enough; this service will allow our business to be different and better liked by customers. This will incur customer loyalty and outreach as word gets around at how pleasant their customer experience was with my bakery and will tell more and more people. This should also help slightly in sales at the actual shop as new customers that heard about a good catering service will stop by the shop for their first time and probably try the product before placing for a large order.
I did an Amazon search to see what products were sold on Amazon that were similar to my product and this is what I found:

• For gluten free:
• I found a brand that sold different bakery mixes that were gluten-free called Bona Dea. I also found an all-purpose baking mix by a brand called "Wholesome Chow" (the mix was also organic).

• For sugar-free:
• I found two products that were somewhat similar to my product; a Pillsbury sugar-free devil's food cake mix and a recipe book called "Baking with Less Sugar."
• For vegan:
• I found the only product I found was a cook book called "Chloe's Vegan Desserts." There were couple of products similar to this, but all cook books, no other product assortment.
  

For the reviews:

• For the gluten-free products I found that the the blueberry muffins mix was rather successful with an overall rating of 3.9 out of 5 stars and almost all of the reviews I read were positive. The all-purpose baking mix was also a raging success with an overall rating of 4 and many positive reviews to follow.
• For the sugar-free products I found the the Pillsbury cake mix was rather successful in its reviews. It had an overall rating of 4.2 out of 5 stars and many of the reviews I read said the cake was delicious. For the "Baking with Less Sugar" cook book, the overall rating was 4.1 stars and many reviews were raving out how yummy the desserts were. Some of the "bad" reviews were more based on how the product wasn't "no sugar," but "less sugar."
• For the vegan cook book, the overall rating for this product was a 4.5 out of stars, but from the first couple of reviews I read, I saw mixed decisions. A couple people said the brownies were greasy, and other things too sweet, etc.

Because these products aren't exactly the same as my product, I couldn't make many changes to them based off of the reviews. However, the few things I would take into account for my business would include maybe an alternative to sugar supplements, such as Splenda, as these supplements tend to make customers gassy, which was the only bad reviews I read of the sugar-free products. For the gluten-free, many of the reviews talked about how "wheat flour was supposed to taste," and that the product either did it correctly or failed, so I would be sure to focus on making the flour taste "real." Lastly, for my vegan products, I don't think I'd have the problems that many people complained about because in my bakery we would keep trying different recipes and measurements until we found one that was just right, and not too greasy or overly sweet.