Week 4 Reading Reflection

I thought it was interesting how the author discussed how people can act certain ways just because of their belief that they're supposed to act in that way in accordance to different stereotypes they "fit into." I also find this theory interesting as it then explains what the author was trying to say earlier in the chapter that people believe you have to be born creative, and that they can't become creative. This fits into what this theory says, that people believe they weren't born creative, so they think they never will be and live life according to that fact. They won't join art clubs or go to museums because they say they can't make art or wouldn't enjoy it because they believe they aren't creative.
One thing that confused me is how the author talked about that people think innovation is all planned, when he says the truth is that innovation is unpredictable. But how can it be unpredictable if the people who think of it don't work for that company? How does the company find out about it and believe in it to implement it?
I would ask him those the questions I asked about; how does a company find out about ideas from people who don't work for them? And how, as that random person that doesn't work for that brand, can you work towards getting it heard and made possible?
Something I disagree with the author about is his statement about how a creative person actually can thrive off of ambiguity. I don't think that this is true, and I also think that this is stereotyping. I consider myself a rather creative person, and I have taken a couple of advanced-level art classes, and I also hate not knowing what things are going to be. I have clear images in my head of what I what my end result to be, however that might not always be exactly what it turns into, I do know exactly what I see as an endpoint when I start a piece.